Bershka & BSK
Creative Direction, Graphic Design, Production supervision.
About This Project:
Leading a team to develop the design and concept of different seasonal collections for a family of products, my role was to facilitate the creative workflow supporting trend research, design and concepts.
Working together with buyers and other team members we helped to position the brand with the application of unique and innovative print techniques and quality garments.
Supporting the marketing team we also created different pieces that often includes the design of customized hand tags and labels to identify the collection and the names of the items according to the season and group age.