While working for the Inditex group and many of its brands, I always had a certain attraction to develop capsule collections.
For the school season, together with the BSK team, we made this collection thinking of the USA’s cheerleader teams typically connected with the university and school football teams. Trying to use iconology and typography, particularly from that style, we come out with our vision of our most have top crew necks.
We research with factories for modern print techniques and fabrics; with the pattern makers, we try to construct crew necks by changing their patterns and mixing textiles, print processes and break designs in a non-regular way.
I interacted as a Graphic Designer, colour – fabric selector, and production supervisor, travelling to factories in Bangladesh and Portugal to ensure suitable quality fabrics and prints, which for this style are mixed techniques of 2/3 colour screen print and embroidery.
After a few days of production, thousands of products were ready to be distributed worldwide; here, you can see the result of our work.
Creative Service Manager, Graphic Designer, Quality Controler, Design Coordinator.
Visigma Apparel Group