01 — Fashion & retail

Drawn forthe night shift.

Seasonal print collections · Retail fashion brands

Bershka · Night · Cult print

Loop 08s · Model footage generated.

The brief

Inditex Group labels needed seasonal print collections on a fixed retail calendar: trend research, original artwork and production-ready files, season after season. One designer holding the system, from the first sketch to final manufacturing in countries like Pakistan, Turkey, Bangladesh, Portugal, and Spain.

One garment. Four details.

Print · Zoom 000% · Detail 0/4

· Placement print, engineered to the size grid

· Trend research to production-ready artwork

Studded crop tee with the Cult placement print

NecklineStudded 1x1 rib, the post-punk touch

GraphicPlacement print, hand-drawn letterforms, distressed edge

HemLaser cut-outs, raw finish

SeparationOne screen colour, print-ready for the manufacturer

The Cult placement print: hand-drawn letterforms with a distressed edge

Print: Cult · Water-based inks

Drawn flat, printed with water-based biodegradable inks for a soft hand feeling.

Laser cut-outs and raw finish at the hem of the crop tee — Hem: Pattern shape, laser cut-outs

Studded 1x1 rib neckline on the crop tee, shot close — Detail 02: Neckline and studs

The message in movement.

The wearer broadcasts the brand message throughout their niche.

LEATHER CAPThe look starts at the top. Matte leather, no logo: the print gets the attention.

STUDDED CROP TEECULT sits centred on the chest. The studs mark the neckline; the crop marks the night.

HANDLOOM BACKPACKHandwoven, one colour. It carries the print's palette without repeating it.

BUCKLE BOOTSBlack, buckled, heavy. The outfit lands on the ground.

Rotation 000°

Scrub 000% · 360 generated from the original shoot

Role: Senior fashion print designerClient: Padma Textiles · Happy Punt SLLabel: Bershka Night · Brands of Inditex GroupScope: Placement print · Monotone · Production artwork

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