2026 / KVK 87603918
Oranjebloesem is a staple of Amsterdam’s King’s Day, but to stay relevant to a younger, trend-driven audience, it needed a visual language that felt more “City” and less “Carnival.” Our mission was to take the iconic energy of the Olympic Stadium and translate it into a raw, techno-oriented brand identity that speaks the language of the streets.
For the OB25 campaign, we prioritized 2D animation as our primary storytelling tool. We developed a sophisticated system of kinetic typography and rhythmic transitions that mimic the pulse of the music. These weren’t just announcements; they were digital “vandalism”—clean, bold letters that move with intention. By focusing on typographic composition, we ensured the brand was instantly recognizable in a crowded digital landscape.
To maximize promotional reach, we experimented with fast-paced Footage Editing and Dynamic Instagram Reels. We blended raw festival atmosphere with high-contrast graphic overlays to create “Full-Impact” promotion. These assets were designed to stop the scroll, using quick cuts and layered visuals to build anticipation and showcase the massive scale of the five dancefloors.
In a move that connects the festival to its athletic venue, we designed a custom “Team OB” Football Jersey collection. This wasn’t just merchandise; it was a tribute to the Olympic Stadium and the “Royal” connection of King’s Day. By blending sportswear aesthetics with techno-culture, we created a “uniform” for the crowd that turned every attendee into a walking ambassador for the brand’s new identity.
To own the city during King’s Day, we went beyond the screen. Our Guerrilla Marketing and Outdoor Strategy focused on high-visibility urban spots. We treated the streets of Amsterdam like a gallery, using large-format posters and bold outdoor placements to create a sense of a “City Takeover.” The result was a cohesive narrative that lived in the palm of your hand and on every corner of the capital.
